Real estate video formats for portals, web and social

For portals, use a 16:9 landscape film: Idealista takes up to six videos per listing, although its own help centre gives two different size caps (100 MB and 600 MB), while Rightmove and Kyero work from YouTube or Vimeo links. Your website and YouTube use the same 16:9; Instagram Reels, TikTok and YouTube Shorts are built for 9:16 vertical, best cut from the photos rather than cropped from the landscape film. None of the three portals’ help pages sets a maximum length, so we work to 20–30 seconds per clip and 45–60 seconds for a hero film, for the reasons below.

Platform by platform

Figures from each platform’s own documentation, checked on 27 September 2026. Where a cell says “LUXAI recommendation”, the platform doesn’t publish the figure and the number is ours.

Idealista video format: six videos, two size limits

Idealista’s multimedia help page for professionals, updated 27 July 2026, allows six videos per listing of up to 600 MB each in avi, mov, wmv, mpeg, rm, mp4, flv, m2t or 3gp, plus YouTube or Vimeo links. Its page on creating a new listing, updated 25 November 2025, keeps the six videos but caps them at 100 MB. Neither sets a length, resolution or aspect ratio. Until Idealista settles it, work to the lower figure, an MP4 under 100 MB, and check the help centre. It’s an easy target: at the 8 Mbps YouTube recommends for 1080p, a minute of video comes to about 60 MB, and the MP4 of our estate demo (24 seconds, 1920 × 1080, H.264) is 12.4 MB.

Three more things before you upload:

• A file beats a link. The idealista/tools dashboard accepts YouTube links, but not every CRM connection passes them on: Witei’s (updated 14 July 2026) only sends Idealista videos uploaded as files. If you publish through a CRM, keep the MP4 to hand.
• One film per property. Idealista’s guidance on quality video (2 March 2025) calls a video “repeated” when it appears on listings for different properties, and “corporate” when more than 70% of it is about the agency rather than the home. Keep your branding to a short card at the start or end.
• Not a slideshow. The same page advises against presenting still photos as video with effects and transitions, and prefers real footage of the property in motion. It’s a recommendation, not a listing rule. A film with AI-generated camera movement is neither a slideshow nor footage, and the honest thing is to say so on screen (more in the last section).

If you also list on Fotocasa, note that its help centre publishes no video specifications; Witei’s connection to it (updated 5 May 2026) syncs files of up to 40 MB or a YouTube or Vimeo link.

Rightmove and Kyero: links, not files

• Adding a video tour on Rightmove. According to Rightmove’s Hub guide (3 April 2020), Rightmove Plus users add video under the Media tab as a YouTube or Vimeo link, embedded in the property details page, or as an external link that opens in a pop-up. If your listings go out through a data feed, the video has to go through the feed; you can’t add it in Rightmove Plus. The guide sets no orientation or length and is six years old, so confirm the current process with Rightmove.
• Kyero video. Kyero’s help centre is explicit: YouTube or Vimeo links only, the video must be horizontal, and youtube.com/shorts links aren’t supported. The listing can take a day to update. Upload the 16:9 version to YouTube or Vimeo and paste that link.

Instagram, TikTok and YouTube

• Instagram. Its help centre allows reels of up to 20 minutes and warns that reels over 3 minutes won’t be recommended to new audiences. It gives no aspect ratio for organic reels; Meta’s ads guide works in 9:16, recommends 1440 × 2560 and asks you to keep the top 14%, the bottom 35% and 6% on each side clear of text and logos.
• TikTok. The same help page gives different figures depending on the language: in English, up to 10 minutes recorded in the app and 60 minutes uploaded; in Spanish, 60 seconds and 3 minutes. For In-Feed ads, TikTok’s ads documentation (June 2026) allows up to 10 minutes and 500 MB, with 9:16 recommended. With clips of a minute or less, the discrepancy won’t affect you.
• YouTube. It recommends uploading MP4 with H.264 and treats 16:9 as its standard aspect ratio on desktop, where a vertical video gets padding at the sides. Since 15 October 2024, any vertical or square video of up to 3 minutes is a Short. Unverified accounts are limited to 15 minutes.

When 16:9, when 9:16

It depends on where the film is watched.

• 16:9 when the film sits inside a page: an Idealista, Rightmove or Kyero listing, your website, YouTube, the screen in the room when you pitch to a vendor. Idealista’s tutorial asked for landscape back in 2013, and Kyero requires it.
• 9:16 when the film fills a phone screen and gets swiped: Reels, TikTok, Shorts, Stories and ads in those placements.

Mixing them up is costly. A 16:9 film on a vertical screen fills less than a third of it, and a 9:16 film on YouTube on desktop gets padding at the sides. On YouTube the orientation also decides the category: a vertical upload of up to 3 minutes is a Short; a 16:9 one isn’t.

Getting both versions from the same photos

Don’t crop the vertical out of the finished landscape film. A 1920 × 1080 frame cropped to 9:16 leaves a 608 × 1080 strip: less than a third of the image, and a long way short of the 1080 × 1920 a sharp vertical needs. The 9:16 version has to be built shot by shot from the photos, choosing a vertical frame in each. For you, that means three things:

• Send the photos at the highest resolution you have. 1920 × 1080 is enough for 16:9; for vertical, more is better. A 12-megapixel photo (4032 × 3024) allows a 9:16 frame of 1701 × 3024 pixels, with room to spare.
• Not every photo works vertically. A wide façade loses its sides; a path to the front door, a long pool in perspective or a palm tree gain. The vertical edit doesn’t have to follow the landscape one shot for shot.
• Keep text and logos inside Meta’s safe zone: clear of the top 14%, the bottom 35% and 6% on each side.

Which photos hold up in both formats is covered in how to take the photos. Our packages with the 9:16 vertical version are Professional and Agency.

How long it should be

We haven’t found a single study with a published method on the ideal length of a property video, so we won’t dress up a number as if there were one. Platforms do set limits, but far above what a property needs: 3 minutes for a reel to be recommended to people who don’t follow you, or for a vertical upload to count as a Short, and 15 minutes on an unverified YouTube account. Our working rule:

• 20–30 seconds per clip. With 8 to 10 photos, that’s about 3 seconds a shot, enough to read a space before moving on. It’s the standard clip in all our packages, for the portal listing and for social.
• 45–60 seconds for the hero film in the Agency package. Long enough to walk through the property in viewing order (arrival, outdoor spaces, main rooms, views) without repeating shots, and still under Idealista’s 100 MB limit even at 8 Mbps.

The AI label

Article 50 of the EU AI Act has applied since 2 August 2026, and Idealista has tied its policy on AI-edited photos (updated 27 July 2026) to that date. Photos generated or substantially edited with AI carry a visible label on the image, added by the advertiser on upload or by Idealista itself when it detects them through C2PA content credentials or its own model. Responsibility, Idealista says, lies with the advertiser. The page covers photos and says nothing about video. The prudent course is for the film to say so from the first shot, with a line such as “Film generated with AI from real photographs”. What the law requires and how to word the notice are covered in our guide to AI disclosure in real estate listings.

This guide is for information only and is not a substitute for professional advice.

Every listing, both formats

If you want a film for every listing rather than just the flagship, see films for every listing in your portfolio. And if you’d rather see what your own photos turn into first, ask for the free demo: you’ll have it within 72 hours.